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The weight of a towel, measured in grams per square meter (GSM), significantly affects its absorbency and plushness. For maximum absorbency, consider towels with a GSM of 400-600. Towels with a higher GSM are denser and more luxurious, making them ideal for home use, while lower GSM towels are lighter and perfect for gym bags or travel. Understand these metrics to select towels that meet your specific needs.